Motel 6

Spec Campaign

The Insight: Travelers who don't see
the hotel as their destination are attracted to clean, comfortable accommodations that can serve as a
base for why they are really there.

The Insight: Travelers
who don't see the hotel
as their destination are attracted to clean,
comfortable accommodations
that serve as a base for
why they are really there.

Skills: Copywriting,
Art Direction, Graphic Design

Skills: Copywriting,
Art Direction,
Graphic Design

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