Motel 6
Spec Campaign
The Insight: Travelers who don't see
the hotel as their destination are attracted to clean, comfortable accommodations that can serve as a
base for why they are really there.
The Insight: Travelers
who don't see the hotel
as their destination are attracted to clean,
comfortable accommodations
that serve as a base for
why they are really there.
Skills: Copywriting,
Art Direction, Graphic Design
Skills: Copywriting,
Art Direction,
Graphic Design


