Chobani
Spec Print Ad
People assume that all yogurt is
generally the same and healthy for
you when that isn't the case. This
ad focuses on communicating their
main functional benefit, all natural
ingredients, to distinguish themselves
from their competitors.
People assume that all
yogurt is generally the
same and healthy for you when that isn't the case. This ad focuses on communicating their main functional benefit, all natural ingredients, to distinguish themselves from their competitors.
Skills: Art Direction, Prop Design,
Photography, Graphic Design,
Printing, Copywriting
Skills: Art Direction,
Prop Design, Photography,
Graphic Design,
Printing, Copywriting
Functional Benefit
